http://participate.uchicago.edu

The University of Chicago Office of Annual Giving

To increase participation in giving to the university among young alumni (1-10 years out).

Emphasize online giving in addition to giving through the mail. Increase email and web appeals, continue sending out print appeals. Create a vibrant and positive look, which is still identifiable as The University of Chicago. Use colorful photos of young alums to accompany their stories. Write copy which uses sarcasm and succinct messages to convey the importance of participation. Right: homepage. Below: email solicitation. Below right: site details.

Young alumni giving has doubled during the two years of this campaign.

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Case Statement Brochure

The University of Chicago Office of Development

To clarify the priorities of the University's $2B capital campaign to fundraisers and high-level prospects.

Maintain the existing University and Campaign brands. Use a consistent, structured treatment for each spread. Focus on the idea of "human capital." Use photographs which demonstrate how gifts have supported their experience at the University, and communicate a sense of the place. Right: brochure cover. Below: inside spread. Below right: detail of type treatment.

Fundraisers were able to communicate a clear, consistent message to prospects, and the Chicago Initiative had a record-breaking fiscal year in 2006.

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Mobile Interactive Learning Environment

Student project at Archeworks

To teach children about disabilities.

Target children in grades 2-5, because they have not yet developed negative attitudes about differences. Create a Mobile Interactive Learning Environment, which houses fun, hands-on, curriculum-linked, interdisciplinary activities for students, based on a simple narrative (pictured on right). Activities include: an interactive personalized avatar display which shows how each student is different; a Braille Wall board for group learning, with smaller Braille boards for personalized learning; a customizable t-shirt activity which allows students to write and read messages on their clothing with Braille; an activity which compares running sneakers and prosthetic limbs, two forms of assistive technology. Also create a supplemental disabilities awareness guide for educators. Below: concept sketch for talking Braille wall. Below right: Avatar Projections activity.

Humana’s Chicago Benefits program and The Field Foundation awarded Archeworks with grants totalling $117,000 to produce and implement the MILE project in Chicago Public Schools. MILE is expected to reach 2,000 students, 100 teachers and many volunteers.

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Curriculum, product design, and website

Student project at Archeworks, in conjunction with the Rehabilitation Institute of Chicago

To improve the quality of life for stroke survivors and to raise awareness about stroke.

Provide means for stroke survivors to engage in behaviors that are strengthening, reintegrative, educational, social and recreational. Take a macroscopic approach which goes beyond the current medical-only approach to stroke care. Use the Photovoice method to encourage stroke survivors with aphasia (an impairment of the ability to use or comprehend words) to communicate about their experiences visually. Use participatory design to engage stroke survivors in the design of a more usable camera. Document and disseminate the project in a form that is significant, mutable, and networked. Right: site detail, photo network. Below: site detail, curriculum. Below right: site detail, photographers.

"You helped my life in many positive ways. Every day it grows."-Andy, one of the students in the Photovoice class. Topics in Stroke Rehabilitation will publish an article about Aphasia Talks in 2007, and the Aphasia Talks site will go live in fall 2006.

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http://margoliashlab.uchicago.edu

Daniel Margoliash, PhD, The University of Chicago Department of Organismal Biology and Anatomy

Create a website to house all information relating to the research of the Margoliash Lab.

Emphasize "Recent Publications" as the main product of the Lab's research. Use a clear hierarchy and well-considered typography to make technical descriptions more clear, approachable and readable. Encapsulate the content in a consistent, modular system. Use images which feel more warm and friendly than standard academic documentation. Right: homepage. Below and below right: site details.

The site clearly and beautifully presents the Lab's research. Several of Dr. Margoliash's colleagues have asked about having similar websites made for their labs.

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Online journal of contemporary art

Brian Sholis, Editor

To create a website for a contemporary art journal which aspires to be "cosmopolitan, modular, and academic."

Create a dynamic identity system which has different modules for each of the ten issues. Use stark, contemporary, humanistic type treatments to create the desired cosmopolitan/academic feel. Right: business card. Below: homepage. Below right: site wireframe.

Unfortunately the editor took a new job and had to abandon the project after the first issue. But WOW, was that first issue ever fantastic!

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Clockwise, from top left: Ten Verses online art journal, Celebrate Chicago SF event (University of Chicago), Participate campaign identity (University of Chicago), Young Alumni Challenge identity, part of Participate campaign (University of Chicago).

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Top: Participate campaign progress graphic.

Bottom: Model of avian song system (Margoliash Lab).

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Clockwise, from top left: Navies - "An Estate" (Lovitt Records), X The Owl - self-titled, Lake of Falcons - self-titled single (Beep Repaired), Based on Graphs - "(Though) The Moon Moves Faster (Than Us)" (The Novice Group)

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